What are five ways that you can harness the power of mobile apps?
If you decide to have an app built for your business, it’s important to be clear about your objectives from the start and strategise around them:
According to Wikipedia (http://en.wikipedia.org/wiki/
2. Apps provide another channel into your business.
Mobile is quickly becoming the preferred e-commerce channel. 7 out of 10 online consumers access multi-channel retailers through one or more digital channels. In addition, there is a growing trend towards self service. Most call centres are experiencing year on year 20-30% decreases in phone calls, as customers move their enquiries to other channels (e.g. web and mobile). People expect to be able to change their preferences or order a goods or service no matter where they are or what time it is. If you don’t provide this capability, your competitors will.
3. An app can help build brand strength.
Intuit have built an app called Mint (https://www.mint.com/what-is-
4. To deliver additional revenue.
If the preceding reasons haven’t convinced you then perhaps a business case will. How can a business be confident that the financial return justifies the initial investment and ongoing expenses? I’m afraid that only you can put together that business case but the 900,000 apps on iTunes and a similar number on Google Play suggest there is something there. Some factors to consider, when building your business case:
Elimination of inbound calls through customer self service;
Reduced handling time and mistakes through automated process; and
Increased revenue through advertising5. It allows you to compete with anyone anywhere.
The last reason for you to build an app is that it provides you with a force multiplier. This is a concern for large established business and an opportunity for new start ups. In the new digital world, you don’t need expensive property in the main street of town to be successful. Anyone can develop a professional app which is a window to your services. Apps (and web sites) are the great equalisers. More and more goods and services are being procured and fulfilled electronically. Your business needs to embrace this trend.