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You are here: Home / AI / Why ARC’s $2M Bet Against Priors Is the Wrong Bet for Embedded AI

May 4, 2026 by David Such Leave a Comment

Why ARC’s $2M Bet Against Priors Is the Wrong Bet for Embedded AI

ARC says intelligence emerges from learning when priors are minimised. Vertebrates disagree and have spent 500 million years proving the opposite.

The ARC Prize is a public competition with $2 million on the table, run by François Chollet (creator of Keras) and Mike Knoop (co-founder of Zapier). The premise is that current AI benchmarks measure what a model already knows, not how well it learns. Their fix is ARC-AGI, a series of reasoning tasks that are easy for humans and, so far, brutal for machines. Frontier models score below 4% on ARC-AGI-2.

The newest version, ARC-AGI-3, swaps static puzzles for interactive game environments where the agent has to figure out the rules by playing, with no instructions and no pre-loaded domain knowledge. Humans score 100%. AI scores under 1%. The gap demonstrates the point. Behind the gap is a philosophy about what intelligence is and where it comes from, and that philosophy is where the Primal Layers framework and ARC differ.

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Filed Under: AI, Embedded, Robotics Tagged With: embedded AI

About David Such

David Such is an embedded systems engineer and Director of Reefwing Software, based in Sydney, Australia. He develops IoT devices, robotics platforms, and drone flight control systems, with a focus on deploying intelligence on resource-constrained hardware.

David has over 30 years of industry experience spanning embedded development, systems engineering, and senior leadership. He has held executive roles including Managing Director of Serco Australia and senior management positions at Honeywell and Tyco. He was an Honorary Associate at the University of Sydney, where he mentored aspiring entrepreneurs through the Business Industry Mentoring Program and the Lean Startup course in the Faculty of Business.

His open-source sensor fusion and flight controller libraries, published under the Reefwing Software organisation on GitHub, are used by embedded developers and robotics hobbyists worldwide. He writes extensively on embedded AI, sensor systems, and edge computing across several publications on Medium, where his technical articles have built a substantial following among hardware engineers working at the edge.

David holds a BE in Electrical Engineering, a BSc in Computing Science and Physics, a BAppSc, and an MBA in Strategy.

Embedded AI: A Practical Guide to Building Intelligence on Microcontrollers is his first book with No Starch Press.

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A chip that controls a balancing propeller on seven microwatts

May 14, 2026 By David Such Leave a Comment

Every battery-powered device you own has a quiet energy hog in it that nobody talks about. It is not the processor, it is not the radio, and it is not the screen. It is the analog-to-digital converter, the small piece of circuitry that translates the messy real world into the clean ones and zeros a […]

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