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Reefwing Software are the creators of Life Goals, Life Audit, Life Movie, Personality Profile, Ink Blot Profile, Message Mate & Number Converter. They have over 150,000 app downloads. The following is a summary of the apps produced by Reefwing. If required, you can find more detail on the Apps page.

Message Mate

Scheduling emails, messages, tweets and status updates for Facebook can come in very handy for remembering important birthdays and anniversaries. Organising regular team activities becomes simple with pre-prepared messages. It also isn’t bad for making people think that you are hard at work late at night and on weekends…

Message Mate allows you to do this and more. You can compose a message and schedule it for delivery at a designated date and time. Delivery services supported are:

• Email;
• SMS (i.e. Message);
• Twitter;
• Facebook;
• Weibo (in China);
• Print; and
• Copy.

Life Movie

What the mind can conceive and believe it can achieve”. This is the philosophy of Napoleon Hill, one of the greatest motivators of all time and author of the best selling book, “Think and Grow Rich.” Regularly visualising your goals using Life Movie will cause your sub conscious mind to start working on how they may be achieved.

Personality Profile

Reefwing Personality Profile is a FREE iPhone App and can be used to gain insight into your character. Answer just a few quick questions and you will be provided with a description of your personality traits. The App allows you to email the results, so you can share them with your friends. The results are based on extensive research but are not meant to be taken too seriously.

Ink Blot Test

The Rorschach Ink Blot Test measures both perception and association. It will provide you with insight into your personality characteristics and emotional functioning. You can purchase as a stand alone App or as an in-App purchase from Personality Profile.

Life Audit

By answering just a few questions, our free App Life Audit will give you a graphical representation of your Life Balance. As the pace of life increases at an exponential rate we sometimes forget to focus on what is important as opposed to what is urgent. Using Life Audit you will quickly be able to see the areas of your life that are getting the most focus and more importantly, the areas that you are neglecting.

Life Goals

Life Goals (rated 9/10 at the iPhone App Review site) can help you design the life you want. If Life Audit has indicated deficiencies, then Life Goals can help you correct them. By categorising your goals and rating the impact and effort required, Life Goals will automatically prioritise your tasks and tell you what your next best steps are. This way you focus on doing what will have the greatest impact on your life.

Number Converter

NumCon is the FREE version of NumCon Pro and allows you to convert numbers into different bases and ASCII. Simply enter a number and the application will show you the corresponding number in the other bases.

Number Converter Pro

NumCon Pro) is a calculator designed for programmers. It converts numbers between binary, octal, decimal and hexadecimal. In addition, you can perform the following operations on any combination of these bases:

• Addition
• Subtraction
• Multiplication
• Division
• AND
• OR
• XOR
• 1’s Complement
• Shift Left
• Shift Right

In addition to developing in house apps, Reefwing Software provides out sourced app development services. As members of the App Happening Advisory Panel, we have extensive experience in taking an app from idea to commercialisation on the app store.

By filling in a few fields fields on our Quote Screen you will provide us with a good initial description of the app that you want to develop. Don’t worry if you can’t fill in all the fields at this stage, we understand that development is an iterative process. We may need to come back to you with some questions before providing a quote if your description is too vague, so be as detailed as you can. Comparison with an existing app can help communicate your design and explain the look and feel that you are after. Another great way to explain what you want in more detail is to send us wire frames (rough sketches) of each of the app screens and explain how the user moves from one screen to another.

Notes

1. We will use the latest frameworks and software to produce the app. The app will be optimised for the display sizes and resolutions specified.
2. If this is a free app it can be published under our Developer account. For iOS apps, if it is a paid app then we will transfer it to your account upon approval by Apple (Client will need to provide the relevant account details – Team ID and the Apple ID for your Team Agent).
3. If there are any specific images that you want us to use (e.g. a Company logo), then please provide those in png format with a width of at least 640 pixels.
4. We will use TestFlight (www.testflightapp.com) to alpha and beta test iOS apps and TestFairy (www.testfairy.com) for Android apps. This will allow us to push out interim builds directly to your device, and provides a much better indication of progress than just screenshots. You will need to provide us an email address which can be accessed from your device and for iOS apps we will have to register your device with Apple (to allow you to receive ad hoc builds).

Other Considerations

There is other information that we will require for submission of the app but which isn’t needed for our initial quote. For example, if you are building an iOS app and want to get the app approved by Apple for sale via iTunes then you will need to provide the following:

1. What app stores (i.e. countries) do you want the app available from?
2. A description of the app to be displayed in iTunes, detailing features and functionality. Descriptions cannot be longer than 4000 characters.
3. One or more keywords that describe the app. When users search the App Store, the terms they enter are matched with keywords to return more accurate results. Separate multiple keywords with commas. Total keyword list cannot be longer than 100 characters.
4. A URL that provides support for the app you are adding. This will be visible to customers on the App Store. We can use the Reefwing Software site or you can supply one.
5. Marketing URL (this is optional) – A URL with information about the app. If provided, this will be visible to customers on the App Store.
6. Privacy Policy URL (this is optional) – A URL that links to your company’s privacy policy. Privacy policies are recommended for all apps collecting user or device related data, and required for apps that offer auto-renewable or are designed for kids. or free subscriptions, or as otherwise required by law.

Requirements for Android Google Play submissions are similar.

Reefwing Software specialises in iOS (iPhone and iPad), OSX and Android Software Development.

They are a full stack software development house with experience in visual design, usability testing, user centred design, program management, coding, server integration, payment gateways, social networking and maintenance.

Reefwing Software is a registered trade mark (No. 1569973) of Kintarla Pty Ltd.